Artha: Earth Art Collective is an initiative by Sri Sri Rural Development Program (SSRDP) to kindle creativity and care for environment.
Art in any form uplifts our soul, opens our imagination and calms our senses. India’s rich craft heritage is inspired by the natural and cultural landscape of the country. It has been a source of creative expression (art) and livelihood (artha) for the traditional artisans. It depicts the beauty of nature and the harmonious relationship of man with Nature.

With this initiative we aim to revive art as a means of creative fulfilment, a means of reconnecting with nature and support the livelihood of the traditional artisans. We believe honouring and celebrating these ancient art forms is a means to rekindle reverence for the beauty of Mother Earth and leave it a lot more beautiful.